Alzhei is short for Alzheimer’s. Created for Alzheimer’s Association, this campaign is to bring awareness to the signs of early onset Alzheimer’s and to know what to look for when it comes to their loved ones. Alzhei isn’t the full word it’s only half. The visuals show things half done because you’re loved ones are only half there. Alzheimer’s can affect the memory and make the person affected forgetful, hence the tasks being half done. Photos for this campaign are custom.